Ditch Social Media Linking Tools: Use a Custom Link Page Instead

Are your social media bio links working for you—or are they promoting someone else’s brand?

Take Control of Your Links and Put Your Brand First

Using social media-specific linking tools may seem like a quick fix for sharing multiple links, but these tools often prioritize their branding and traffic over yours. On top of that, they typically lack in-depth analytics that can help you better understand your audience and pinpoint where you need to adjust your content to make improvements. You don’t have to use a third-party tool, LinkTree is a common one I see all over Instagram, go for a custom link page on your own website.

Here’s why this approach works better for your brand:

1. Boost Website Traffic. When someone clicks your bio link and lands on a third-party tool, you are driving traffic away from your website. A custom link page on your site ensures visitors stay within your website’s ecosystem, increasing engagement with your brand and exploring all of the content on your health and wellness website.

2. Access Better Analytics. Most third-party linking tools provide only basic analytics (if any), limiting your ability to track performance. A custom page link integrates with your existing analytics tools—like Google Analytics—giving you deeper insights into visitor behavior with the convenience of being in one spot. You’ll see which links get the most clicks, how long visitors stay, and what pages they explore next.

3. Create a Seamless Brand Experience. Third-party linking tools like LinkTree have limited customization options, meaning their branding can overshadow yours. Their logo and names appear across the platform, so they promote themselves and not you. A custom link page lets you control the design and messaging, ensuring it aligns with your brand identity and creates a polished, professional experience that supports your website and business as a whole online.

Pro Tip

Custom link pages are viewed mainly on a mobile device, so these should be mobile-friendly!

4. Provide More Value to Your Audience. Your custom link page can go beyond sharing links. Add features like calls-to-action, event highlights, or quick introductions to make the experience more meaningful for your audience while driving them to the resources they need most.

5. Save Money and Invest in Your Business. Many linking tools require monthly subscriptions for premium features, which can add up over time, and a website is something you are already paying for. It can easily be added to and supports the website you built, giving you a better return on investment.

6. Tailor It to Your Needs. Whether you need a clean, minimal page or a more dynamic design, a custom link page can be tailored to meet your goals since it will be an extension of your website. Include blog links, free resources, or promotions—whatever aligns with your business strategy and audience needs, offering a seamless user experience.

To Recap

Switching from social media linking tools to a custom link page on your website is a powerful step toward enhancing your online presence. By promoting your brand—not a third-party tool—your business gets the spotlight, driving more traffic to your site and giving you access to valuable, actionable analytics. A custom link page also creates a seamless, on-brand experience tailored to your unique goals, offering more value to your audience. Plus by eliminating subscription fees, you’re making an investment that benefits your business—not someone else’s.

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Want to get this up and running on your Instagram?

If you’re ready to elevate your brand with a custom link page, I’d love to help! Let’s work together to create a solution that reflects your style, meets your needs, and sets you apart.

Good Info to know before we start!

Your partner in web design,