About Grassroots Creative Company

Partnering with Health and Wellness Businesses to Build Purposeful Websites

At Grassroots Creative Company, I partner with health and wellness businesses to create thoughtful, functional websites and branding that reflect your values and elevate your online presence. Based in Chardon, Ohio, just outside of Cleveland, I proudly serve clients across the U.S. with custom website solutions. With over 16 years of professional design experience, I specialize in crafting custom health and wellness websites that not only look great but also support your business goals.

Hey there, I'm Mel, a designer who's going to help you break through website burnout.

Hey, I'm Mel, the founder and lead designer at Grassroots Creative Company. While I’m based in northeast Ohio, I work with health and wellness professionals across the U.S., helping them create custom websites that elevate their online presence.

After spending years working in design and marketing, I found my true passion: helping health and wellness entrepreneurs build websites that align with their mission. I know how overwhelming it can be to juggle business responsibilities while maintaining a website, which is why I focus on building functional websites that make your life easier and elevate your online presence.

Meet Mel, Your Health & Wellness Website Designer

From Burnout to Purposeful Design

I understand the pressures of being a wellness business owner. You’re not just a coach or business owner—you’re the Chief Everything Officer. And when it comes to your website, it’s easy to feel burned out trying to keep up. That’s why I started Grassroots Creative Company. I wanted to help wellness businesses like yours build websites that are not only visually appealing but also easy to manage and grow. Whether you're in Cleveland, Columbus, or anywhere across the U.S., I'm here to make your website work for you.

Whether you're a therapist or counselor, have a yoga or pilates studio, or run a holistic health practice like a naturopathic doctor or functional medicine clinic, you face a lot of pressure to do it ALL, including maintaining a healthy website. But there's a lot that goes into it, and your website often gets pushed down on your to-do list. You are NOT alone. Since starting Grassroots back in 2018, nearly all of the businesses I've consulted with feel the same. 

About You

First off, you're NOT alone

There's more to business than just running a business.

There's a lot that goes into web design, like:

Design And Usability

Content Creation

Search Engine Optimization (SEO)

Multiple Systems

You need help creating a website that is visually appealing, user-friendly, and easy to navigate

You don't understand SEO, how to rank high in search, and attract organic traffic, which is limiting your visibility and online growth.

You've tried to create content that resonates with your audience, but you don't have the time to do it consistently.

You can't keep up with the platforms integrated into your website, not to mention learning new ones that promise to help streamline.

Every health and wellness website should be designed with intention

From holistic healers to occupational therapists and spa owners, my websites are functional, brand-aligned, and designed to help you connect with your audience in the health and wellness space.

My process involves understanding your brand, your values, and your goals to create a website that serves as the perfect foundation for your business. I also ensure that your website design is optimized for performance, so it loads quickly, works on all devices, and ranks well in search engines.

My Approach to Health and Wellness Website Design

At Grassroots Creative Company, I believe that every health and wellness website should be designed with intention. I focus on creating user-friendly websites that are optimized for both conversion and user experience.

Working with Melonie for a business website overhaul was an absolute dream.

She inherently understood what I was looking for from the moment the project started and I am thrilled with the outcome. She is friendly, professional and organized and the process was streamlined and easy. I highly recommend her talented services and look forward to working with her again in the future!

— REBECCA WAUD, OCCUPATIONAL THERAPIST

i've got your back!

So, you can focus on the rest of your business, and STOP worrying about your website.

Website Design and Branding Services for Wellness Entrepreneurs

How I can Support You

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even if we don't work together.

No matter where you are on your journey, check out these resources. There's room for us ALL to succeed...

"Mel was so easy to work with and very creative. We loved her vision and ideas. How she brought our website up to date was simply amazing. It was fantastic that she could already work with what we had to make it better. We can't wait to share it with everyone online. I would highly recommend Grassroots and Mel to anyone who needs help with a website!"

— ANDREA MURPHY, Director of Operations

Why Choose Grassroots Creative Company for Your Website & Branding?

Choosing the right designer for your health and wellness website is essential for your business success. Here's why Grassroots Creative Company is the perfect partner for you:

I have a deep understanding of the unique challenges and needs of the wellness industry, making me the ideal partner for your website design.

Every website I create is built with purpose. It’s not just about a pretty design—it’s about creating a custom website that reflects your values, resonates with your audience, and helps you grow your business.

I provide continued support even after your website goes live. Whether you need content updates or ongoing guidance, I’ll be here to make sure your website evolves as your business does.

how it works

3 simple steps to Start

Lock down content

Get professional photos + videos, logo files, logins, and other project materials ready.

Complete Online Form

Once content is set, fill out the quick contact form here and I'll be in touch.

Schedule Consultation

If we're a good fit, we'll chat on Zoom to discuss your project, deadlines, and next steps.

Want more details about the process?

Schedule Consultation