Website, Branding, & Graphic Design Studio
NEW! Website & Graphic Design Subscriptions (Limited Spots!) Now Booking>>
Website design and Branding Studio
NEW! Website & Graphic Design Subscriptions (Limited Spots!) Now Booking>>
Helping coaches, therapists, and wellness businesses build aligned, beautiful brands—online and in print.
Brand, Graphic, & Website Design for Health & Wellness Professionals
I specialize in intentional design for health and wellness professionals—crafting websites, visual branding, and marketing materials that reflect your mission and make it easier to grow your business online. Whether you’re building something new or refining what you’ve already created, I’m here to support you with design that’s both meaningful and manageable.
Hey there, I'm Mel, a designer who's going to help you break through website burnout.
Hey, I'm Mel, the founder and website designer at Grassroots Creative Company. While I’m based in northeast Ohio, I work with health and wellness professionals across the U.S. who want to show up clearly and confidently in their work but feel overwhelmed by all the moving parts of design. With over 16 years of experience, I specialize in intentional website design, brand development, and ongoing graphic design support that helps your business look polished and stay consistent — without the stress.
Whether you’re launching something new or evolving what you’ve already built, I’m here to help you create a brand and website that’s not only beautiful and SEO-friendly, but also easy to manage and built to grow with you.
Branding, Graphic, & Website Designer for Health & Wellness Professionals
From Burnout to Purposeful Design
Whether you're a therapist, counselor, yoga or pilates instructor, or run a holistic health practice like a naturopathic doctor or functional medicine clinic, you face a lot of pressure to do it all—including your website and marketing. But most wellness professionals I work with are stretched thin, and their online presence ends up being inconsistent, unfinished, or built on a DIY platform that no longer works.
You’re not alone. Since starting Grassroots in 2018, I’ve helped dozens of businesses in the same spot—feeling stuck, unsure what’s working, and ready for something that finally feels aligned and professional.
And, you don't need to do it all.
You’re not alone
There's a lot that goes into web design, like:
Design And Usability
Content Creation
Search Engine Optimization (SEO)
Multiple Systems
You need help creating a website that is visually appealing, user-friendly, and easy to navigate
You don't understand SEO, how to rank high in search, and attract organic traffic, which is limiting your visibility and online growth.
You've tried to create content that resonates with your audience, but you don't have the time to do it consistently.
You can't keep up with the platforms integrated into your website, not to mention learning new ones that promise to help streamline.
Every health and wellness website should be designed with intention
From holistic healers to occupational therapists and spa owners, my websites are functional, brand-aligned, and designed to help you connect with your audience in the health and wellness space.
My process involves understanding your brand, your values, and your goals to create a website that serves as the perfect foundation for your business. I also ensure that your website design is optimized for performance, so it loads quickly, works on all devices, and ranks well in search engines.
My Approach to Health and Wellness Website Design
At Grassroots Creative Company, I believe that every health and wellness website should be designed with intention. I focus on creating user-friendly websites that are optimized for both conversion and user experience.
Working with Melonie for a business website overhaul was an absolute dream.
She inherently understood what I was looking for from the moment the project started and I am thrilled with the outcome. She is friendly, professional and organized and the process was streamlined and easy. I highly recommend her talented services and look forward to working with her again in the future!
— REBECCA WAUD, OCCUPATIONAL THERAPIST
So, you can focus on the rest of your business, and STOP worrying about your website and graphic design.
"Mel was so easy to work with and very creative. We loved her vision and ideas. How she brought our website up to date was simply amazing. It was fantastic that she could already work with what we had to make it better. We can't wait to share it with everyone online. I would highly recommend Grassroots and Mel to anyone who needs help with a website!"
— ANDREA MURPHY, Director of Operations
I have a deep understanding of the unique needs and goals of health & wellness businesses.
From branding to websites, I build visuals that reflect your mission and connect with your audience.
Stay consistent with monthly website updates and graphic design tailored to your evolving business.
Your Next Steps
Lock down content
Get professional photos + videos, logo files, text, logins, and content ready to go.
Submit the Form
Complete the intake form to tell me what you need—your goals, timeline, and readiness.
If you're ready, let’s chat! I’ll email a link to schedule a consultation, and we’ll move forward if it’s a fit.
Book Consultation
