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Brand Strategy & Identity

Explore in-depth articles on building a strong brand strategy and identity. From logo design to brand messaging, find insights and tips to create a memorable, impactful brand that connects with your health and wellness audience.

Hey, I'm Mel! I take the complicated out of web design.

Web Designer & Branding Expert

Here to create meaningful online experiences so you can focus on your health and wellness business {minus} the overwhelm.

Recent Branding Posts

GRASSROOTS CREATIVE CO. BLOG

Square graphic with text: "From Vision to Reality: A Guided Branding Process," placed within the Grassroots Creative Company workspace.

Your brand is more than just a logo—it’s the foundation of your business identity. Learn about the Grassroots Creative Co. branding process, designed to craft a professional, wellness-focused brand that resonates with your audience.

Square graphic with text: "Stand Out in 2025 with Your Brand," placed within the Grassroots Creative Company workspace.

In 2025, a professional brand is key to standing out in the health and wellness industry. Discover how it builds trust, enhances visibility, and supports your business goals.

Square graphic with text: "Make Your Branding Shine Online," placed within the Grassroots Creative Company workspace.

In the health and wellness industry, your branding speaks volumes about your business. A cohesive and professional brand not only builds trust and credibility but also drives client engagement and conversions. Learn how strong branding can set your business apart and help you thrive online.

sharing my experiences

As always, everyone has different viewpoints, and that’s okay. What I share on this blog—and in all of my content—is based on my own professional experiences, education, and client work at Grassroots Creative Company. While I hope these insights can help you in your business, I understand that everyone’s journey is unique, and it’s okay if our views don’t align. Take what resonates, and adapt it in a way that works best for you as you continue to grow!

Strong roots build thriving businesses—let’s plant the seeds for a website that grows with you.

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