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The complete collection of the Growth Guide by Grassroots Creative Company. Dive into blog posts on branding, web design, and creative strategies to help your health and wellness business take root.

Hey, I'm Mel! I take the complicated out of web design.

Web Designer & Branding Expert

Here to create meaningful online experiences so you can focus on your health and wellness business {minus} the overwhelm.

All of My Posts

GRASSROOTS CREATIVE CO. BLOG

Square graphic with text: "Do Logos Always Need Graphics," placed within the Grassroots Creative Company workspace.

Do logos need graphics to be strong and memorable? This post explores why a clean wordmark—built with just typography—might be all your brand really needs.

Square graphic with text: "WordPress vs. Wix & Showit," placed within the Grassroots Creative Company workspace.

Choosing the right website platform is crucial for your business’s security. In this post, we break down the security features of WordPress, Wix, and Showit, discussing their vulnerabilities, built-in protections, and the best practices you can follow to keep your site safe.

Square graphic with text: "The Power of Ongoing Support," placed within the Grassroots Creative Company workspace.

Launching a website is just the beginning—keeping it updated, functional, and aligned with your brand’s growth is essential. In this post, I’ll walk you through my streamlined process for ongoing website and graphic design support, making it easy to submit requests, schedule updates, and ensure your brand stays polished and professional. Whether you need regular website maintenance, fresh marketing materials, or design tweaks, I’ve got you covered!

Square graphic with text: "My Logo & Brand-Identity Process," placed within the Grassroots Creative Company workspace.

Your brand is more than just a logo—it’s the foundation of your business identity. Learn about the Grassroots Creative Co. branding process, designed to craft a professional, wellness-focused brand that resonates with your audience.

Square graphic with text: "What to Look for in a Web Designer," placed within the Grassroots Creative Company workspace.

Choosing the right web designer for your health and wellness business can be challenging, but knowing what to look for makes all the difference. Here are three things I prioritize when working with clients in the wellness industry, ensuring that your website is not just beautiful, but also functional and goal-driven.

Square graphic with text: "Stand Out in 2025 With Your Brand," placed within the Grassroots Creative Company workspace.

In 2025, a professional brand is key to standing out in the health and wellness industry. Discover how it builds trust, enhances visibility, and supports your business goals.

Square graphic with text: "10 Must-Have Website Images," placed within the Grassroots Creative Company workspace.

Selecting the right photos is essential for building trust and creating a connection. These ten website images will help health and wellness brands stand out with a polished, professional presence.

Square graphic with text: "Why Social Media Isn't Enough," placed within the Grassroots Creative Company workspace.

Relying solely on social media for your health and wellness business? Think again. Learn why a professional website is the key to building trust, offering services, and creating lasting connections with your audience.

Square graphic with text: "Keep PPL on Your Website Longer," placed within the Grassroots Creative Company workspace.

Is your website struggling to hold visitors’ attention? Learn practical tips to keep people engaged on your health and wellness site, boost conversions, and build trust with your audience.

sharing my experiences

As always, everyone has different viewpoints, and that’s okay. What I share on this blog—and in all of my content—is based on my own professional experiences, education, and client work at Grassroots Creative Company. While I hope these insights can help you in your business, I understand that everyone’s journey is unique, and it’s okay if our views don’t align. Take what resonates, and adapt it in a way that works best for you as you continue to grow!

Strong roots build thriving businesses—let’s plant the seeds for a website that grows with you.

Turn Your Website Stress Into Success