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The complete collection of Intentional Insights by Grassroots Creative Company. Dive into blog posts on branding, web design, and creative strategies to help your health and wellness business take root.

Hey, I'm Mel! I take the complicated out of web design.

Web Designer & Branding Expert

Here to create meaningful online experiences so you can focus on your health and wellness business {minus} the overwhelm.

All of My Posts

GRASSROOTS CREATIVE CO. BLOG

Square graphic with text: From Vision to Reality: A Guided Branding Process, surrounded by Grassroots workspace.

Your brand is more than just a logo—it’s the foundation of your business identity. Learn about the Grassroots Creative Co. branding process, designed to craft a professional, wellness-focused brand that resonates with your audience.

Square graphic with text: what to look for in a professional web designer, surrounded by Grassroots workspace.

Choosing the right web designer for your health and wellness business can be challenging, but knowing what to look for makes all the difference. Here are three things I prioritize when working with clients in the wellness industry, ensuring that your website is not just beautiful, but also functional and goal-driven.

Square graphic with text: stand out in 2025 with your brand, surrounded by Grassroots workspace.

In 2025, a professional brand is key to standing out in the health and wellness industry. Discover how it builds trust, enhances visibility, and supports your business goals.

Square graphic with text: 10 must-have website images you need, surrounded by Grassroots workspace.

Selecting the right photos is essential for building trust and creating a connection. These ten website images will help health and wellness brands stand out with a polished, professional presence.

Square graphic with text: social media vs websites, surrounded by Grassroots workspace.

Relying solely on social media for your health and wellness business? Think again. Learn why a professional website is the key to building trust, offering services, and creating lasting connections with your audience.

Square graphic with text: keep your visitors engaged on your website, surrounded by Grassroots workspace.

Is your website struggling to hold visitors’ attention? Learn practical tips to keep people engaged on your health and wellness site, boost conversions, and build trust with your audience.

Square graphic with text: is a web design course worth it, surrounded by Grassroots workspace.

Considering a health and wellness web design course? Explore the pros and cons of DIY web design, red flags to watch out for, and how to evaluate your needs, time, and the credibility of course instructors. Find out if tackling your website solo or hiring a pro is the best fit for your business!

Square graphic with text: forget linking tools, build a custom link page, surrounded by Grassroots workspace.

Are you still relying on social media linking tools to share your content? It’s time to put your brand first. A custom link page not only drives traffic to your website but also provides better analytics, enhances your branding, and saves you money. Learn how making the switch can elevate your online presence and offer more value to your audience.

Square graphic with text: top free font sites for health and wellness brands, surrounded by Grassroots workspace.

Looking for fonts that suit your health and wellness website? Learn how to choose styles that enhance readability and professionalism, and check out free font sites like Google Fonts and Canva to create a calming, polished design.

sharing my experiences

As always, everyone has different viewpoints, and that’s okay. What I share on this blog—and in all of my content—is based on my own professional experiences, education, and client work at Grassroots Creative Company. While I hope these insights can help you in your business, I understand that everyone’s journey is unique, and it’s okay if our views don’t align. Take what resonates, and adapt it in a way that works best for you as you continue to grow!

Strong roots build thriving businesses—let’s plant the seeds for a website that grows with you.

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