Top Buttons That Convert on Health & Wellness Websites

Is your health and wellness website missing out on potential clients because of weak buttons? Discover how the right calls-to-action can turn clicks into conversions!

One of the key components of effective marketing—especially in web design—is having buttons that convert. These strong CTAs (Calls to Action) are essential for guiding visitors to take action on your site, whether it’s booking an appointment, joining a program, or subscribing to a newsletter. Bottom line, a well-designed website should deliver a clear message and drive conversions. This is achieved by strategically placing buttons that convert throughout your website.

But CTAs aren’t just limited to the standard website elements like text links or pop-up messages. In fact, they pack the most punch as buttons. Buttons are a powerful, clickable way to engage your visitors and prompt them to take action. These buttons that convert should be framed throughout your website, not only in the content but also in prominent areas like headings and the navigation menu.

Pro Tip

A highly effective strategy is to include a CTA button in your website’s navigation. This gives visitors an easy, immediate way to take action no matter where they are on your site!

In supporting website sections, simple two-word CTAs such as…

• Get Started
• Contact Me
• Join Us
• This Way
• Let’s Go
• Learn More
• I’m Ready

Try using your branded voice in the text, too, with things you commonly say.

Here are a few more…

• Book Now
• Register
• Chat With Me
• Download
• Inquire
• Get in Touch
• Grab Virtual Coffee
• I’m In!

Using these CTAs as clickable buttons with action-focused wording, you can easily guide your visitors through the site and lead them to conversion points. Typically, this looks like filling out a form or scheduling a consultation. Whatever you decide, the primary action is the first step someone needs to take when working with you.

Optimizing Buttons That Convert for Your Website

You want to get the most out of your CTA buttons because they should support the overall journey of your website and guide your audience toward the end goal, which is to work with you. When thinking about your website buttons, it’s essential to consider these three things: their placement, design, and wording.

Placement

• Buttons must be strategically placed throughout your health and wellness website, including above the fold (where visitors can see them without scrolling) and in banners where they can easily be spotted.
  
  
• Make sure you add buttons to critical pages like service pages, the homepage, and blogs to increase visibility.
  
  Pro tip: Place your primary CTA as the last button in your navigation. This newer trend is still going strong because it spotlights what you are pushing the most.
  
  
• You can also reword it to avoid redundancy and place it in the website footer so that when someone is finished scrolling through your website, they can see it again and conveniently click.

Design

• Don’t be afraid to make these stand out by using enlarged, high-contrast buttons that pop from the rest of the content. A button should be visually distinct to attract attention.
  
  
• Match the color of your buttons with your branding, but don’t be afraid to play around with deeper versions of a color to make them pop.

Wording Tips

• Action verbs are key. Use words like “Get,” “Start,” or “Book” to prompt users into action.
  
  
• Try to personalize the button’s message as much as possible, making it feel like a personal invitation tailored to your visitor using your brand’s unique voice that is 100% yours. For example, “Join Now to Transform Your Health,” or marry in any favorite catchphrases you commonly use.

More Examples of Buttons That Convert for Health & Wellness Websites

High-Converting Buttons for Health & Wellness Websites

• Grab Your Free Consultation Now!
• Start Your Wellness Journey Today
• Subscribe for Health Tips
• Book Your Appointment
• Join the Wellness Community
• Contact Me for Your Wellness Plan
• Download Your Free Guide
• Claim Your Special Offer

Simple Two-Word Button Ideas for Supporting Sections

• Get Started
• Contact Me
• Join Us
• Learn More
• Book Now
• Get In Touch
• I’m Ready
• Register Today

Thoughtfully placing these action-driven buttons throughout your website ensures your visitors always know how to take the next step. Incorporate these tips, and you’ll be well on your way to increasing conversions on your health and wellness site!

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To Recap

Buttons with a clear and engaging CTA are essential to any health and wellness website because they guide your visitors through your site down a path toward working with you. By including these, you will help guide them to take the next step toward using your services, subscribing, or booking appointments. Your website’s conversion rate can significantly improve by strategically placing and designing buttons that grab attention and encourage people to take action and reach out.

Website Buttons with a clear CTA are a MUST.

Not sure if your CTAs are on point? If you’re looking to improve your website’s buttons and CTAs, I’m here to help with design and optimization!

Start here & Let’s Go ☕

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