10 Website Images Every Health & Wellness Business Needs

The right photos can turn website visitors into loyal clients—are yours doing the job?

Did you know that images are one of the most critical elements of your website? Without them, your site can fall flat—and as a designer, I can’t create my best work without them. Website photos don’t just add beauty—they build trust, tell your story, and make meaningful connections with your audience. Whether you’re a solopreneur or part of a growing health and wellness team, these ten website images are essential for creating an engaging and professional online presence.

10 Must-Have Photos for Your Health & Wellness Website

1. Headshots & Singles. As the founder and leader of your business, professional headshots and single pictures of you are non-negotiable. These photos are perfect for your homepage and “My Story” sections, where potential clients want to see the person behind the brand.

2. Team Photos & Employee Headshots. Showcasing the people behind your business builds trust and makes your brand feel approachable. I like using a group photo on the homepage and individual headshots on your “About” or “Meet the Team” page.

3. Candid Moments. Authenticity matters, show off your personality by capturing shots of you and your team working or interacting with clients. These images make your website feel relatable and genuine.

4. Products or Services. Spotlight your products and services with clean, quality images that show what you’re offering and how it can help customers. Illustrate what it is and how it can be used; this draws people into your world.

5. Detail Shots. Close-ups of tools, products, or elements that you use can define your brand and add depth and character. These images work beautifully as banner backgrounds or supporting visuals throughout your site.

Pro Tip: Avoid Stock Images

Use up-close detailed shots instead of stock images. I recommend these as banner images because they’re branded to you. Be sure your photographer takes plenty, especially if you’re a solopreneur or entrepreneur. These are great for breaking up images of yourself, adding variety, and creating a more balanced look.

6. Environmental Shots. Photos of your workspace or location create authenticity and help clients connect with your business. Highlight your most inviting spaces, from light-filled studios to a cozy office or an outdoor area.

7. Action Shots of You Working. Capture your work process, moments of you performing services or interacting with clients, from start to finish. These shots tell a story and showcase the actual work you do. For online businesses that don’t have a space, this may look like someone scheduling a consultation or a video chat with you working with a client.

Pro Tip: Include Exterior Shots on Contact Pages

8. Exterior Shots of Your Store or Building. Show off your physical location to help visitors recognize your business. Exterior shots are especially helpful for local SEO and make it easy for clients to find you. I like including these on a contact page, especially in busy areas where parking is challenging.

9. Client Testimonials or Success Stories. Client success is one of the best ways to build trust. Feature portraits or before-and-after images (with permission) to highlight the impact of your services and create social proof.

10. Office Space Photos. Showcase your workspace, such as waiting areas, treatment rooms, or other spaces. If they can visualize this ahead of time, it makes them comfortable in the space and with you.

With these 10 types of images, you’ll have everything you need to create a stunning, engaging health and wellness website. Partner with a professional brand photographer who understands your vision and ensures every shot aligns with your brand.

To Recap

Your Website Deserves Better Than Stock Photography

By choosing the right types of images, you’re not just building a website—you’re creating an experience. Clients should be able to see themselves in your business, connect with your story, and trust your expertise. Invest in professional photos, plan your shots with intention, and watch your website—and your brand—flourish.

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Want to learn more about website photography?

Check out my other photography blog posts for more tips and inspiration. Ready to dive deeper? Download my comprehensive guide, complete with advice on finding the perfect photographer and a detailed shot list to help you plan the ultimate branding photo shoot.

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