One of the most common questions I get from business owners—especially those just starting out—is:

“Does my logo need to include a graphic or icon?”

It’s a totally valid question. Many people assume a “real” logo has to have a symbol—like a leaf, a heart, a camera, a yoga pose, or something visual to tie into their industry. And while sometimes that does make sense, the truth is…

No, your logo doesn’t need a graphic to be effective.

In fact, some of the most recognizable brands in the world use logos that are just words. Think about Google, Coca-Cola, or Tiffany & Co.—no icons needed.

That’s because a well-designed typographic logo can be just as strong—if not stronger—than one with a graphic.

Why I Love Typographic Logos (and Why They Work)

I specialize in crafting logos that use clean, thoughtful typography—often called wordmarks—as well as simple, minimal line-based graphics when they make sense for the brand.

Here’s why I love wordmark logos so much:

1. Fonts carry meaning.

Fonts do a lot of the talking. The right typeface can say “high-end,” “approachable,” “playful,” or “grounded” without a single graphic in sight. That subtle communication is what makes branding feel intentional and cohesive.

2. Simplicity creates clarity.

A logo made with just words is often easier to read, especially in small sizes. It scales well across different platforms—websites, social media, business cards, signage, packaging—you name it.

3. They’re easier to remember.

When your logo is simple and uncluttered, people remember it. It becomes a strong, memorable symbol for your business.

4. They age better.

Trendy graphics or overly complex symbols can feel outdated fast. But a well-crafted typographic logo? That kind of simplicity has staying power.

So When Should You Include a Graphic?

There are times when a symbol or icon can add meaning—especially if it helps tell a story that’s unique to your business. A minimal line graphic can pair beautifully with a wordmark when done intentionally.

But here’s the key:

Don’t add a graphic just because you feel like you’re “supposed to.” Add it if it supports your brand story.

---

Should My Logo Have a Graphic?

That’s where I come in.

If you’re unsure whether a wordmark or a symbol-based logo is the right move for your business, I’d love to help you figure it out. You can reach out right here on my site by filling out the New Client Form.

And if you want more tips like this—especially if you’re building a health & wellness brand that’s rooted in meaning and growth—follow along on Instagram for more grounded design guidance.

Ready to build a brand that feels like you?

Let’s create something that lasts. 🌿

Your partner in web design,